Deal Sheet: 2024 Highlander Hybrid Platinum AWD

Nashville Toyota North · Madison, TN · VIN: 5TDEBRCH8RS605075

Negotiation Guide

Opening Offer

$53,369

Fair Price

$54,869

Walk Away Above

$54,907

• Recent buyers paid ~$262 above MSRP
• Sitting 42 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$48,901

Est. Invoice$50,000

Holdback (est.)$1,099

MSRP (Sticker)$54,945

Asking Price$54,945

Markup$0

Est. Dealer Margin on This Car$6,044

Percentile56% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold1193

Avg Markup+$262

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)+$761

Avg Markup (Highlander Hybrid)$0

% Below MSRP7%

Avg Days to Sell26 days

Avg Sold Markup+$715

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