Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDEBRCH7TS728552

Negotiation Guide

Opening Offer

$57,596

Fair Price

$59,096

Walk Away Above

$58,971

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,373

Est. Invoice$53,550

Holdback (est.)$1,177

MSRP (Sticker)$58,846

Dealer Add-Ons (DIA)+$499

Asking Price$60,243

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,870

Percentile88% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Highlander Hybrid)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,060

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