Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Clearwater Toyota · Clearwater, FL · VIN: 5TDEBRCH7TS728325

Negotiation Guide

Opening Offer

$56,798

Fair Price

$58,298

Walk Away Above

$58,173

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$51,663

Est. Invoice$52,824

Holdback (est.)$1,161

MSRP (Sticker)$58,048

Dealer Add-Ons (DIA)+$798

Asking Price$59,345

Markup+$1,297

Markup includes $798 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,682

Percentile88% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory307 vehicles

Avg Markup (All Models)+$291

Avg Markup (Highlander Hybrid)+$1,297

% Below MSRP35%

Avg Days to Sell23 days

Avg Sold Markup+$162

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