Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Billion Toyota · Sioux Falls, SD · VIN: 5TDEBRCH7TS35A222

Negotiation Guide

Opening Offer

$57,642

Fair Price

$59,142

Walk Away Above

$59,017

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,414

Est. Invoice$53,592

Holdback (est.)$1,178

MSRP (Sticker)$58,892

Dealer Add-Ons (DIA)+$399

Asking Price$59,540

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,126

Percentile78% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (Highlander Hybrid)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

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