Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Fowler Toyota · Norman, OK · VIN: 5TDEBRCH7TS31B131

Negotiation Guide

Opening Offer

$56,958

Fair Price

$58,458

Walk Away Above

$58,333

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$51,805

Est. Invoice$52,969

Holdback (est.)$1,164

MSRP (Sticker)$58,208

Dealer Add-Ons (DIA)+$1,895

Asking Price$60,702

Markup+$2,494

Markup includes $1,895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,897

Percentile95% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Highlander Hybrid)+$2,494

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$818

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