Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Dahl Toyota Sheboygan · Sheboygan, WI · VIN: 5TDEBRCH7TS31B114

Negotiation Guide

Opening Offer

$57,438

Fair Price

$58,938

Walk Away Above

$58,807

• Recent buyers paid ~$261 above MSRP

Price Breakdown

Est. Dealer Cost$52,223

Est. Invoice$53,396

Holdback (est.)$1,174

MSRP (Sticker)$58,677

Asking Price$59,076

Markup+$399

Est. Dealer Margin on This Car$6,853

Percentile72% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup+$261

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$317

Avg Markup (Highlander Hybrid)+$399

% Below MSRP19%

Avg Days to Sell26 days

Avg Sold Markup-$252

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