Deal Sheet: 2026 Highlander Hybrid Platinum AWD

DCH Freehold Toyota · Freehold, NJ · VIN: 5TDEBRCH6TS32B102

Negotiation Guide

Opening Offer

$57,754

Fair Price

$59,254

Walk Away Above

$59,123

• Recent buyers paid ~$262 above MSRP

Price Breakdown

Est. Dealer Cost$52,503

Est. Invoice$53,683

Holdback (est.)$1,180

MSRP (Sticker)$58,992

Dealer Add-Ons (DIA)+$990

Asking Price$59,982

Markup+$990

Markup includes $990 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,479

Percentile84% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1193

Avg Markup+$262

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory372 vehicles

Avg Markup (All Models)-$270

Avg Markup (Highlander Hybrid)+$995

% Below MSRP80%

Avg Days to Sell35 days

Avg Sold Markup+$184

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