Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Team Toyota of Princeton · Lawrenceville, NJ · VIN: 5TDEBRCH6TS32A239

Negotiation Guide

Opening Offer

$56,895

Fair Price

$58,395

Walk Away Above

$58,264

• Recent buyers paid ~$262 above MSRP

Price Breakdown

Est. Dealer Cost$51,738

Est. Invoice$52,901

Holdback (est.)$1,163

MSRP (Sticker)$58,133

Dealer Add-Ons (DIA)+$299

Asking Price$58,971

Markup+$838

Markup includes $299 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,233

Percentile83% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1193

Avg Markup+$262

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)+$484

Avg Markup (Highlander Hybrid)+$838

% Below MSRP13%

Avg Days to Sell33 days

Avg Sold Markup+$29

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