Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Toyota World of Lakewood · Lakewood, NJ · VIN: 5TDEBRCH6TS31B119

Negotiation Guide

Opening Offer

$56,690

Fair Price

$58,190

Walk Away Above

$58,059

• Recent buyers paid ~$262 above MSRP

Price Breakdown

Est. Dealer Cost$51,556

Est. Invoice$52,714

Holdback (est.)$1,159

MSRP (Sticker)$57,928

Asking Price$58,927

Markup+$999

Est. Dealer Margin on This Car$7,371

Percentile87% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1193

Avg Markup+$262

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory172 vehicles

Avg Markup (All Models)+$428

Avg Markup (Highlander Hybrid)+$999

% Below MSRP20%

Avg Days to Sell34 days

Avg Sold Markup+$307

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