Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Clearwater Toyota · Clearwater, FL · VIN: 5TDEBRCH6TS30J668

Negotiation Guide

Opening Offer

$57,522

Fair Price

$59,022

Walk Away Above

$58,897

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,307

Est. Invoice$53,483

Holdback (est.)$1,175

MSRP (Sticker)$58,772

Dealer Add-Ons (DIA)+$798

Asking Price$60,069

Markup+$1,297

Markup includes $798 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,762

Percentile88% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory307 vehicles

Avg Markup (All Models)+$291

Avg Markup (Highlander Hybrid)+$1,297

% Below MSRP35%

Avg Days to Sell23 days

Avg Sold Markup+$162

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