Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Tufankjian Toyota of Braintree · Braintree, MA · VIN: 5TDEBRCH6TS30J539

Negotiation Guide

Opening Offer

$57,013

Fair Price

$58,513

Walk Away Above

$58,388

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$51,854

Est. Invoice$53,019

Holdback (est.)$1,165

MSRP (Sticker)$58,263

Asking Price$58,762

Markup+$499

Est. Dealer Margin on This Car$6,908

Percentile77% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)+$17

Avg Markup (Highlander Hybrid)+$499

% Below MSRP20%

Avg Days to Sell32 days

Avg Sold Markup-$398

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