Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Joseph Toyota of Cincinnati · Cincinnati, OH · VIN: 5TDEBRCH6TS30J248

Negotiation Guide

Opening Offer

$56,988

Fair Price

$58,488

Walk Away Above

$58,363

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$51,832

Est. Invoice$52,997

Holdback (est.)$1,165

MSRP (Sticker)$58,238

Asking Price$58,636

Markup+$398

Est. Dealer Margin on This Car$6,804

Percentile70% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)-$631

Avg Markup (Highlander Hybrid)+$398

% Below MSRP46%

Avg Days to Sell27 days

Avg Sold Markup-$357

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