Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Ed Martin Toyota · Noblesville, IN · VIN: 5TDEBRCH6TS29J319

Negotiation Guide

Opening Offer

$59,054

Fair Price

$60,554

Walk Away Above

$60,644

• Recent buyers paid ~$263 above MSRP
• Sitting 45 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$54,054

Est. Invoice$55,269

Holdback (est.)$1,215

MSRP (Sticker)$60,735

Asking Price$60,735

Markup$0

Est. Dealer Margin on This Car$6,681

Percentile56% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1203

Avg Markup+$263

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory418 vehicles

Avg Markup (All Models)-$392

Avg Markup (Highlander Hybrid)$0

% Below MSRP99%

Avg Days to Sell28 days

Avg Sold Markup-$544

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