Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Rochester Toyota · Rochester, NH · VIN: 5TDEBRCH5TS729618

Negotiation Guide

Opening Offer

$56,495

Fair Price

$57,995

Walk Away Above

$57,870

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$51,393

Est. Invoice$52,548

Holdback (est.)$1,155

MSRP (Sticker)$57,745

Dealer Add-Ons (DIA)+$798

Asking Price$58,543

Markup+$798

Markup includes $798 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,150

Percentile81% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)+$75

Avg Markup (Highlander Hybrid)+$499

% Below MSRP20%

Avg Days to Sell35 days

Avg Sold Markup+$151

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