Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Kendall Toyota of Fairbanks · Fairbanks, AK · VIN: 5TDEBRCH5TS729487

Negotiation Guide

Opening Offer

$57,798

Fair Price

$59,298

Walk Away Above

$59,167

• Recent buyers paid ~$261 above MSRP

Price Breakdown

Est. Dealer Cost$52,543

Est. Invoice$53,724

Holdback (est.)$1,181

MSRP (Sticker)$59,037

Dealer Add-Ons (DIA)+$695

Asking Price$60,031

Markup+$994

Markup includes $695 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,488

Percentile84% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup+$261

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)+$834

Avg Markup (Highlander Hybrid)+$994

% Below MSRP14%

Avg Days to Sell52 days

Avg Sold Markup+$663

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