Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Ventura Toyota · Ventura, CA · VIN: 5TDEBRCH5TS725665

Negotiation Guide

Opening Offer

$56,337

Fair Price

$57,837

Walk Away Above

$58,062

• Recent buyers paid ~$250 above MSRP
• Sitting 55 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$51,875

Est. Invoice$53,041

Holdback (est.)$1,166

MSRP (Sticker)$58,287

Asking Price$58,287

Markup$0

Est. Dealer Margin on This Car$6,412

Percentile56% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$93

Avg Markup (Highlander Hybrid)$0

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$86

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