Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Priority Toyota Chesapeake · Chesapeake, VA · VIN: 5TDEBRCH5TS34A191

Negotiation Guide

Opening Offer

$56,408

Fair Price

$57,908

Walk Away Above

$57,783

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$51,316

Est. Invoice$52,469

Holdback (est.)$1,153

MSRP (Sticker)$57,658

Asking Price$58,723

Markup+$1,065

Est. Dealer Margin on This Car$7,407

Percentile87% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory434 vehicles

Avg Markup (All Models)+$1,065

Avg Markup (Highlander Hybrid)+$1,065

% Below MSRP0%

Avg Days to Sell27 days

Avg Sold Markup+$1,007

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