Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Tufankjian Toyota of Braintree · Braintree, MA · VIN: 5TDEBRCH5TS33A874

Negotiation Guide

Opening Offer

$57,488

Fair Price

$58,988

Walk Away Above

$58,863

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,277

Est. Invoice$53,452

Holdback (est.)$1,175

MSRP (Sticker)$58,738

Asking Price$59,237

Markup+$499

Est. Dealer Margin on This Car$6,960

Percentile77% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)+$17

Avg Markup (Highlander Hybrid)+$499

% Below MSRP20%

Avg Days to Sell32 days

Avg Sold Markup-$398

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