Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Berlin City Toyota of Portland · Portland, ME · VIN: 5TDEBRCH5TS32A197

Negotiation Guide

Opening Offer

$57,597

Fair Price

$59,097

Walk Away Above

$58,972

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,374

Est. Invoice$53,551

Holdback (est.)$1,177

MSRP (Sticker)$58,847

Asking Price$59,646

Markup+$799

Est. Dealer Margin on This Car$7,272

Percentile82% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$960

Avg Markup (Highlander Hybrid)+$799

% Below MSRP60%

Avg Days to Sell35 days

Avg Sold Markup-$1,618

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