Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Ottawa Toyota · Ottawa, IL · VIN: 5TDEBRCH5TS31A916

Negotiation Guide

Opening Offer

$58,067

Fair Price

$59,567

Walk Away Above

$59,442

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,792

Est. Invoice$53,978

Holdback (est.)$1,186

MSRP (Sticker)$59,317

Asking Price$59,730

Markup+$413

Est. Dealer Margin on This Car$6,938

Percentile73% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)-$485

Avg Markup (Highlander Hybrid)+$413

% Below MSRP25%

Avg Days to Sell30 days

Avg Sold Markup-$798

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