Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Capital Toyota · Chattanooga, TN · VIN: 5TDEBRCH5TS29I802

Negotiation Guide

Opening Offer

$56,936

Fair Price

$58,436

Walk Away Above

$58,479

• Recent buyers paid ~$261 above MSRP
• Sitting 43 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$52,085

Est. Invoice$53,255

Holdback (est.)$1,170

MSRP (Sticker)$58,522

Dealer Add-Ons (DIA)+$699

Asking Price$60,020

Markup+$1,498

Markup includes $699 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,935

Percentile89% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup+$261

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory213 vehicles

Avg Markup (All Models)+$1,141

Avg Markup (Highlander Hybrid)+$1,498

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$197

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