Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Pearson Toyota · Newport News, VA · VIN: 5TDEBRCH4TS32A689

Negotiation Guide

Opening Offer

$56,953

Fair Price

$58,453

Walk Away Above

$58,328

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$51,801

Est. Invoice$52,965

Holdback (est.)$1,164

MSRP (Sticker)$58,203

Asking Price$58,952

Markup+$749

Est. Dealer Margin on This Car$7,151

Percentile80% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)+$573

Avg Markup (Highlander Hybrid)+$749

% Below MSRP6%

Avg Days to Sell38 days

Avg Sold Markup+$602

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