Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Roswell Toyota · Roswell, NM · VIN: 5TDEBRCH4TS31B166

Negotiation Guide

Opening Offer

$58,511

Fair Price

$60,011

Walk Away Above

$59,886

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$53,187

Est. Invoice$54,383

Holdback (est.)$1,195

MSRP (Sticker)$59,761

Dealer Add-Ons (DIA)+$819

Asking Price$60,580

Markup+$819

Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,393

Percentile82% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Highlander Hybrid)+$819

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$68

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