Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Cobb County Toyota · Kennesaw, GA · VIN: 5TDEBRCH4TS30J104

Negotiation Guide

Opening Offer

$57,822

Fair Price

$59,322

Walk Away Above

$59,197

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,574

Est. Invoice$53,756

Holdback (est.)$1,181

MSRP (Sticker)$59,072

Asking Price$60,572

Markup+$1,500

Est. Dealer Margin on This Car$7,998

Percentile90% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (Highlander Hybrid)+$1,500

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$819

Cheaper Highlander Hybrid Platinum AWD Inventory

Arlington ToyotaJacksonville, FL

-$5,252$54,0676d

Elgin ToyotaStreamwood, IL

-$3,832$54,92120d

AutoNation Toyota Buena ParkBuena Park, CA

-$3,793$55,5545d

AutoNation Toyota Buena ParkBuena Park, CA

-$3,759$55,2695d

Space City ToyotaHumble, TX

-$3,718$55,43612d

AutoNation Toyota Buena ParkBuena Park, CA

-$3,676$54,4375d

Gettel Toyota of Charlotte CountyPunta Gorda, FL

-$3,565$56,17419d

Venice ToyotaSouth", FL

-$3,340$54,8377d

Bob Smith ToyotaLa Crescenta, CA

-$3,177$54,85642d

North Park Toyota of San AntonioSan Antonio, TX

-$3,138$56,49133d