Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Dahl Toyota Winona · Winona, MN · VIN: 5TDEBRCH3TS35A217

Negotiation Guide

Opening Offer

$57,992

Fair Price

$59,492

Walk Away Above

$59,367

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,725

Est. Invoice$53,910

Holdback (est.)$1,185

MSRP (Sticker)$59,242

Asking Price$59,592

Markup+$350

Est. Dealer Margin on This Car$6,867

Percentile70% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)+$55

Avg Markup (Highlander Hybrid)+$350

% Below MSRP16%

Avg Days to Sell36 days

Avg Sold Markup+$193

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