Deal Sheet: 2026 Highlander Hybrid Platinum AWD

East Madison Toyota · Madison, WI · VIN: 5TDEBRCH3TS33B084

Negotiation Guide

Opening Offer

$57,758

Fair Price

$59,258

Walk Away Above

$59,127

• Recent buyers paid ~$261 above MSRP

Price Breakdown

Est. Dealer Cost$52,507

Est. Invoice$53,687

Holdback (est.)$1,180

MSRP (Sticker)$58,997

Dealer Add-Ons (DIA)+$2,390

Asking Price$61,786

Markup+$2,789

Markup includes $2,390 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,279

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup+$261

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)+$72

Avg Markup (Highlander Hybrid)+$1,594

% Below MSRP40%

Avg Days to Sell30 days

Avg Sold Markup-$278

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