Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Jim Norton Toyota · Tulsa, OK · VIN: 5TDEBRCH3TS32A201

Negotiation Guide

Opening Offer

$57,904

Fair Price

$59,404

Walk Away Above

$59,279

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,647

Est. Invoice$53,830

Holdback (est.)$1,183

MSRP (Sticker)$59,154

Dealer Add-Ons (DIA)+$995

Asking Price$60,648

Markup+$1,494

Markup includes $995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,001

Percentile89% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$37

Avg Markup (Highlander Hybrid)+$1,494

% Below MSRP57%

Avg Days to Sell22 days

Avg Sold Markup+$148

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