Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Desert Toyota of Tucson · Tucson, AZ · VIN: 5TDEBRCH3TS30J966

Negotiation Guide

Opening Offer

$57,338

Fair Price

$58,838

Walk Away Above

$58,713

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,143

Est. Invoice$53,315

Holdback (est.)$1,172

MSRP (Sticker)$58,588

Dealer Add-Ons (DIA)+$699

Asking Price$59,287

Markup+$699

Markup includes $699 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,144

Percentile80% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory378 vehicles

Avg Markup (All Models)+$319

Avg Markup (Highlander Hybrid)+$699

% Below MSRP14%

Avg Days to Sell33 days

Avg Sold Markup+$331

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