Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Coad Toyota · Cape Girardeau, MO · VIN: 5TDEBRCH2TS729169

Negotiation Guide

Opening Offer

$56,494

Fair Price

$57,994

Walk Away Above

$57,863

• Recent buyers paid ~$261 above MSRP

Price Breakdown

Est. Dealer Cost$51,382

Est. Invoice$52,537

Holdback (est.)$1,155

MSRP (Sticker)$57,733

Asking Price$58,032

Markup+$299

Est. Dealer Margin on This Car$6,650

Percentile70% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup+$261

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory132 vehicles

Avg Markup (All Models)-$1,306

Avg Markup (Highlander Hybrid)+$299

% Below MSRP52%

Avg Days to Sell34 days

Avg Sold Markup-$1,236

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