Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Bob Howard Toyota · Oklahoma City, OK · VIN: 5TDEBRCH2TS728667

Negotiation Guide

Opening Offer

$57,093

Fair Price

$58,593

Walk Away Above

$58,468

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$51,925

Est. Invoice$53,092

Holdback (est.)$1,167

MSRP (Sticker)$58,343

Dealer Add-Ons (DIA)+$1,895

Asking Price$59,042

Markup+$699

Est. Dealer Margin on This Car$7,117

Percentile80% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory189 vehicles

Avg Markup (All Models)-$476

Avg Markup (Highlander Hybrid)+$350

% Below MSRP93%

Avg Days to Sell24 days

Avg Sold Markup-$331

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