Deal Sheet: 2026 Highlander Hybrid Platinum AWD

LeadCar Toyota La Crosse · La Crosse, WI · VIN: 5TDEBRCH2TS728295

Negotiation Guide

Opening Offer

$57,253

Fair Price

$58,753

Walk Away Above

$58,622

• Recent buyers paid ~$261 above MSRP

Price Breakdown

Est. Dealer Cost$52,058

Est. Invoice$53,228

Holdback (est.)$1,170

MSRP (Sticker)$58,492

Asking Price$59,216

Markup+$724

Est. Dealer Margin on This Car$7,158

Percentile80% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup+$261

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$499

Avg Markup (Highlander Hybrid)+$724

% Below MSRP32%

Avg Days to Sell32 days

Avg Sold Markup-$756

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