Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Koch Route 2 Toyota · Lancaster, MA · VIN: 5TDEBRCH2TS724313

Negotiation Guide

Opening Offer

$55,811

Fair Price

$57,311

Walk Away Above

$57,697

• Recent buyers paid ~$250 above MSRP
• Sitting 69 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$51,694

Est. Invoice$52,856

Holdback (est.)$1,162

MSRP (Sticker)$58,083

Asking Price$58,083

Markup$0

Est. Dealer Margin on This Car$6,389

Percentile56% of inventory is priced lower

Days on Lot69 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory365 vehicles

Avg Markup (All Models)-$63

Avg Markup (Highlander Hybrid)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$55

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