Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Labadie Toyota · Bay City, MI · VIN: 5TDEBRCH2TS29I904

Negotiation Guide

Opening Offer

$57,311

Fair Price

$58,811

Walk Away Above

$58,934

• Recent buyers paid ~$250 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$52,561

Est. Invoice$53,742

Holdback (est.)$1,181

MSRP (Sticker)$59,057

Dealer Add-Ons (DIA)+$1,999

Asking Price$61,056

Markup+$1,999

Markup includes $1,999 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,495

Percentile92% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory178 vehicles

Avg Markup (All Models)+$119

Avg Markup (Highlander Hybrid)+$1,999

% Below MSRP76%

Avg Days to Sell28 days

Avg Sold Markup-$121

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