Deal Sheet: 2026 Highlander Hybrid Platinum AWD

West Herr Toyota of Williamsville · Williamsville, NY · VIN: 5TDEBRCH2TS29I885

Negotiation Guide

Opening Offer

$55,901

Fair Price

$57,401

Walk Away Above

$57,529

• Recent buyers paid ~$250 above MSRP
• Sitting 47 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$51,316

Est. Invoice$52,469

Holdback (est.)$1,153

MSRP (Sticker)$57,658

Asking Price$57,658

Markup$0

Est. Dealer Margin on This Car$6,342

Percentile56% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory376 vehicles

Avg Markup (All Models)-$84

Avg Markup (Highlander Hybrid)$0

% Below MSRP88%

Avg Days to Sell30 days

Avg Sold Markup+$27

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