Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Heiser Toyota · Milwaukee, WI · VIN: 5TDEBRCH2TS29I479

Negotiation Guide

Opening Offer

$57,175

Fair Price

$58,675

Walk Away Above

$58,758

• Recent buyers paid ~$263 above MSRP
• Sitting 45 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$52,369

Est. Invoice$53,546

Holdback (est.)$1,177

MSRP (Sticker)$58,842

Asking Price$58,842

Markup$0

Est. Dealer Margin on This Car$6,473

Percentile56% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1203

Avg Markup+$263

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory187 vehicles

Avg Markup (All Models)-$551

Avg Markup (Highlander Hybrid)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$391

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