Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Cobb County Toyota · Kennesaw, GA · VIN: 5TDEBRCH1TS729678

Negotiation Guide

Opening Offer

$58,921

Fair Price

$60,421

Walk Away Above

$60,296

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$53,552

Est. Invoice$54,756

Holdback (est.)$1,203

MSRP (Sticker)$60,171

Asking Price$61,671

Markup+$1,500

Est. Dealer Margin on This Car$8,119

Percentile90% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (Highlander Hybrid)+$1,500

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$819

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