Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Toyota of Watertown · Watertown, MA · VIN: 5TDEBRCH1TS707034

Negotiation Guide

Opening Offer

$55,039

Fair Price

$56,539

Walk Away Above

$56,989

• Recent buyers paid ~$250 above MSRP
• Sitting 142 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$51,120

Est. Invoice$52,269

Holdback (est.)$1,149

MSRP (Sticker)$57,438

Asking Price$57,933

Markup+$495

Est. Dealer Margin on This Car$6,813

Percentile76% of inventory is priced lower

Days on Lot142 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory293 vehicles

Avg Markup (All Models)+$493

Avg Markup (Highlander Hybrid)+$495

% Below MSRP0%

Avg Days to Sell32 days

Avg Sold Markup+$418

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