Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Gloucester Toyota · Gloucester, VA · VIN: 5TDEBRCH1TS34A673

Negotiation Guide

Opening Offer

$57,787

Fair Price

$59,287

Walk Away Above

$59,162

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,543

Est. Invoice$53,724

Holdback (est.)$1,181

MSRP (Sticker)$59,037

Dealer Add-Ons (DIA)+$995

Asking Price$60,032

Markup+$995

Markup includes $995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,489

Percentile85% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)+$547

Avg Markup (Highlander Hybrid)+$995

% Below MSRP23%

Avg Days to Sell39 days

Avg Sold Markup+$342

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