Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Hudson Toyota · Jersey City, NJ · VIN: 5TDEBRCH1TS33A872

Negotiation Guide

Opening Offer

$57,863

Fair Price

$59,363

Walk Away Above

$59,232

• Recent buyers paid ~$261 above MSRP

Price Breakdown

Est. Dealer Cost$52,601

Est. Invoice$53,783

Holdback (est.)$1,182

MSRP (Sticker)$59,102

Asking Price$59,801

Markup+$699

Est. Dealer Margin on This Car$7,200

Percentile80% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup+$261

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)+$600

Avg Markup (Highlander Hybrid)+$699

% Below MSRP7%

Avg Days to Sell32 days

Avg Sold Markup+$443

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