Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Gregg Young Toyota Ottumwa · Ottumwa, IA · VIN: 5TDEBRCH1TS32A892

Negotiation Guide

Opening Offer

$57,709

Fair Price

$59,209

Walk Away Above

$59,084

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,474

Est. Invoice$53,653

Holdback (est.)$1,179

MSRP (Sticker)$58,959

Dealer Add-Ons (DIA)+$388

Asking Price$59,347

Markup+$388

Markup includes $388 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,873

Percentile70% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory95 vehicles

Avg Markup (All Models)-$234

Avg Markup (Highlander Hybrid)+$388

% Below MSRP32%

Avg Days to Sell33 days

Avg Sold Markup+$44

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