Deal Sheet: 2026 Highlander Hybrid Platinum AWD

AutoNation Toyota Fort Myers · Ft. Myers, FL · VIN: 5TDEBRCH1TS32A200

Negotiation Guide

Opening Offer

$58,275

Fair Price

$59,775

Walk Away Above

$59,650

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,977

Est. Invoice$54,168

Holdback (est.)$1,191

MSRP (Sticker)$59,525

Asking Price$61,019

Markup+$1,494

Est. Dealer Margin on This Car$8,042

Percentile89% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)-$462

Avg Markup (Highlander Hybrid)+$1,494

% Below MSRP65%

Avg Days to Sell24 days

Avg Sold Markup-$122

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