Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Bill Page Toyota · Falls Church, VA · VIN: 5TDEBRCH1TS31A654

Negotiation Guide

Opening Offer

$56,408

Fair Price

$57,908

Walk Away Above

$57,783

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$51,316

Est. Invoice$52,469

Holdback (est.)$1,153

MSRP (Sticker)$57,658

Asking Price$58,653

Markup+$995

Est. Dealer Margin on This Car$7,337

Percentile85% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory446 vehicles

Avg Markup (All Models)-$1,232

Avg Markup (Highlander Hybrid)+$995

% Below MSRP58%

Avg Days to Sell30 days

Avg Sold Markup+$254

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