Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDEBRCH1TS30J240

Negotiation Guide

Opening Offer

$58,738

Fair Price

$60,238

Walk Away Above

$60,113

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$53,389

Est. Invoice$54,589

Holdback (est.)$1,200

MSRP (Sticker)$59,988

Dealer Add-Ons (DIA)+$499

Asking Price$61,385

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,996

Percentile88% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Highlander Hybrid)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,060

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