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Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Fowler Toyota of Tulsa · Tulsa, OK · VIN: 5TDEBRCH1TS30J125

Negotiation Guide

Opening Offer
$56,495
Fair Price
$57,995
Walk Away Above
$57,870
  • Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$51,393
Est. Invoice$52,548
Holdback (est.)$1,155
MSRP (Sticker)$57,745
Dealer Add-Ons (DIA)+$1,599
Asking Price$59,943
Markup+$2,198

Markup includes $1,599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,550
Percentile94% of inventory is priced lower
Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1046
Avg Markup+$250
Median Markup$0
Best Deal-$4,000
Worst Deal+$7,995
% Sold Below MSRP61%
Avg Days to Sell25 days

Dealer Profile

Inventory130 vehicles
Avg Markup (All Models)+$892
Avg Markup (Highlander Hybrid)+$2,198
% Below MSRP32%
Avg Days to Sell25 days
Avg Sold Markup+$1,005