Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDEBRCH0TS729526

Negotiation Guide

Opening Offer

$58,104

Fair Price

$59,604

Walk Away Above

$59,479

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,825

Est. Invoice$54,012

Holdback (est.)$1,187

MSRP (Sticker)$59,354

Dealer Add-Ons (DIA)+$895

Asking Price$61,247

Markup+$1,893

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,422

Percentile91% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (Highlander Hybrid)+$1,893

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$73

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