Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Landers Toyota NWA · Rogers, AR · VIN: 5TDEBRCH0TS729221

Negotiation Guide

Opening Offer

$58,152

Fair Price

$59,652

Walk Away Above

$59,521

• Recent buyers paid ~$262 above MSRP

Price Breakdown

Est. Dealer Cost$52,857

Est. Invoice$54,045

Holdback (est.)$1,188

MSRP (Sticker)$59,390

Dealer Add-Ons (DIA)+$799

Asking Price$60,189

Markup+$799

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,332

Percentile82% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1193

Avg Markup+$262

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory874 vehicles

Avg Markup (All Models)-$1,061

Avg Markup (Highlander Hybrid)+$533

% Below MSRP76%

Avg Days to Sell23 days

Avg Sold Markup-$241

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