Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Ourisman Toyota of Richmond · Richmond, VA · VIN: 5TDEBRCH0TS31A693

Negotiation Guide

Opening Offer

$57,048

Fair Price

$58,548

Walk Away Above

$58,423

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$51,885

Est. Invoice$53,051

Holdback (est.)$1,166

MSRP (Sticker)$58,298

Asking Price$59,197

Markup+$899

Est. Dealer Margin on This Car$7,312

Percentile84% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory326 vehicles

Avg Markup (All Models)+$323

Avg Markup (Highlander Hybrid)+$899

% Below MSRP18%

Avg Days to Sell30 days

Avg Sold Markup+$180

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