Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Toyota of Greensboro · Greensboro, NC · VIN: 5TDEBRCH0TS31A676

Negotiation Guide

Opening Offer

$57,443

Fair Price

$58,943

Walk Away Above

$58,818

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,237

Est. Invoice$53,411

Holdback (est.)$1,174

MSRP (Sticker)$58,693

Dealer Add-Ons (DIA)+$1,430

Asking Price$60,422

Markup+$1,729

Markup includes $1,430 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,185

Percentile91% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)+$1,577

Avg Markup (Highlander Hybrid)+$1,979

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,483

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