Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Toyota of Santa Fe · Santa Fe, NM · VIN: 5TDEBRCH0TS29J297

Negotiation Guide

Opening Offer

$56,837

Fair Price

$58,337

Walk Away Above

$58,481

• Recent buyers paid ~$250 above MSRP
• Sitting 48 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$52,177

Est. Invoice$53,350

Holdback (est.)$1,173

MSRP (Sticker)$58,626

Asking Price$59,005

Markup+$379

Est. Dealer Margin on This Car$6,828

Percentile70% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)-$786

Avg Markup (Highlander Hybrid)+$379

% Below MSRP55%

Avg Days to Sell37 days

Avg Sold Markup-$703

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