Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Rick McGill's Airport Toyota · Alcoa, TN · VIN: 5TDEBRCH0TS29J283

Negotiation Guide

Opening Offer

$55,691

Fair Price

$57,191

Walk Away Above

$57,231

• Recent buyers paid ~$261 above MSRP
• Sitting 43 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$50,970

Est. Invoice$52,116

Holdback (est.)$1,145

MSRP (Sticker)$57,270

Asking Price$57,270

Markup$0

Est. Dealer Margin on This Car$6,300

Percentile57% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup+$261

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$652

Avg Markup (Highlander Hybrid)$0

% Below MSRP95%

Avg Days to Sell32 days

Avg Sold Markup+$42

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